Colors and Meanings

BLUES

Authority, security, pacific, faithfulness, reliability, belonging, analytical, serious, fresh, scholarly, academic, naval, regal, calm, ethereal, clean, cool, trust, coolness, dignity.

GREENS

Environmental, mobility, wealth, natural, tranquillity, health, freshness, motion.

YELLOW

Tropical, sunlit, healing, illuminated, discovery, sunshine, cowardice, positivity.

ORANGES

Warm, cautious, hazardous, cozy, hot, energetic, fun, cheeriness, warm exuberance.

PINK

femininity, baby, softness, health, innocence.

PURPLE

Royalty, dignity, costliness, spirituality, mystery, sophistication.

BROWNS & BEIGES

Somber, authentic, utility, earthiness, woodiness, natural, subtle richness.

RED

Aggressive, courageous, assertive, sexy, intense, vitality, life-sustaining, passionate, insightful, strength.

BLACK & GRAYS

Serious, formal, boldness, mournful, elegant, seriousness, distinctiveness, sombreness, authority, practicality, rich, corporate mentality.